The article must be peer-reviewed, a research study, and related to the current healthcare issue/trend.
The article must have been published within the last 3-5 years.
Identify and discuss the research question, hypothesis, sampling size, and research finding.
100 to 150 word maximum synopsis for the article, identifying the points stated above; as well as the APA formatted reference.
After reviewing this week’s resources and your research, in your own words how would you explain idea generation and the role it
plays in the new product
development process? Share one method of idea generation and apply it to a product you personally use. (Do not reuse the examples provided in the video.) Remember that all new products are not truly new, but can be modified based on consumer feedback and/or moving towards a new market segment.
INSTRUCTIONS ARE ATTACHTED
LOOKING FOR SOMEONE WHO WILL BE WILLING TO CONTINUE WORK FOR THE NEXT 4 WEEK AS THIS IS A COURSE ASSIGNMENT/PROJECT
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
The Marketing Plan: Product Identification and SWOT Analysis paper
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
Timberline Health, an integrated delivery system serving residents in five counties in eastern Washington, is considering new opportunities to increase community awareness of the organization’s outpatient health services. As the new business development manager of hearing health services, Jack Andrews is responsible for evaluating the feasibility of marketing activities for the hearing service line and must allocate resources to promotional activities that forecast positive return on investment. One option under consideration is to sponsor the health and wellness pavilion at the Spokane County Fair. Research from comparable markets has shown
that wellness fairs are not only effective at educating communities about potential risk factors for health problems, including hearing loss, but also increasing consumer awareness of new or existing health services provided by local health organizations. These activities are essential to Timberline Health’s mission within the community.
Since little is known about the hearing status of residents in the market area, Jack enlists the services of his organization’s epidemiologist, Dr. Ruth Litchfield, to help him evaluate the potential return on investment for this marketing campaign. Dr. Litchfield incorporates several factors into her analysis. She reviews public health data on hearing loss, occupational and age distribution data for local residents, as well as a query of Timberline Health’s patient databases. Based on this research, she estimates the prevalence of hearing loss in the five-county service area at 18 percent, slightly higher than the national average (NIH, 2010). Jack receives information from the fair’s sales and marketing department to help in his calculations. Specifically, sponsorship consists of an investment of $50,000 for the design and production of promotional materials and rental of pavilion space for the duration of the twelve day fair. Data from the previous three years shows on average 250,000 people attend the fair, of which 1% visit the wellness pavilion and participate in health screening services.
If Timberline Health is to offer mobile hearing screening, the organization must invest in new portable audiology equipment. Jack receives a quotation from his supplier and estimates the total investment in new audiometers and audiometric booths at $16,000. Timberline Health will use existing diagnostic equipment to test people who have failed the initial screening (i.e. test positive for hearing loss), so it is unnecessary to invest in additional equipment for the hearing centers. Vendor specifications for the screening and diagnostic equipment are indicated in Table 1.
Table 1
Vendor equipment specifications
Equipment
Sensitivity
Specificity
Portable audiology equipment for free screening
88%
95%
Clinic-based audiology equipment for follow-up diagnostic testing
99%
99%
Furthermore, Jack calculates that he must provide coverage for three 6-hour shifts per day and each shift must have three audiologists to meet the demand for screening tests. He anticipates hiring nine people to provide coverage for the duration of the fair. The hourly rate for audiologists is
$37.50.
People who fail the initial screening at the fair are referred to an audiologist for a diagnostic test. Jack assumes in his calculations that all people who are referred for diagnostic testing follow up with an audiologist in one of Timberline Health’s hearing centers. Initial screening tests at the fair are free; however, Timberline Health charges $57.00 for a diagnostic hearing test, which costs the organization $24.00. Using past sales data and industry metrics, Jack forecasts that of
the total number of people diagnosed with hearing loss at hearing centers only 20% will purchase hearing aids (NIH, 2010). He reviews sales and margin data from the prior year to identify the product mix for his calculations as indicated in Table 2.
Table 2
Sales and margin data
Hearing Aids
Unit Price
2015 Sales
Margin
Low-end
$1,000
$400,000
24%
Mid-range
$2,500
$1,250,000
46%
High-end
$4,000
$400,000
60%
Reference
National Institutes of Health (NIH) (2010, October 1). Fact Sheet: Hearing aids. Retrieved fromU.S. Department of Health and Human Services: National Institutes of Health:https://www.nidcd.nih.gov/health/hearing-aids
Write a Memorandum directed to your faculty answering the questions below.
Based on the 2-by-2 contingency table to determine the total number of people who fail the diagnostic test, which represents the target market for hearing aid sales from Assignment 2 and the information from the case study, calculate:
Hearing aid sales mix Hearing Aids
Unit Price
Sales (show the calculations)
Mix
Low-end
$1,000
40%
Mid-range
$2,500
50%
High-end
$4,000
10%
Total
100%
**When appropriate, refer to credible resources following APA format
With your team, explore the relationship between network externalities, modularity, and platform competition. Provide reasonings as to why most industries adopt dominant designs and why certain firms within those industries’ technology will be adopted as the industry standard.
Use the Network Externalities, Modularity, and Platform Competition worksheet to guide your discussion with your team. Summarize your discussion in the worksheet, then submit 1 completed worksheet as a team. There are no right or wrong answers, but you must include examples and research to support your discussion topics.
Discuss the following questions as a team:
Review the project information in Wk 3 Apply: Signature Assignment – Innovative Business Case and incorporate it into your presentation. Include key assumptions and a clear description of the elements listed in the instructions below.
Create a 10- to 15-slide presentation in which you complete the following:
Assignment 1: Case Study Assignment: Assessing the Head, Eyes, Ears, Nose, and Throat
Most ear, nose, and throat conditions that arise in non-critical care settings are minor in nature. However, subtle symptoms can sometimes escalate into life-threatening conditions that require prompt assessment and treatment.
Nurses conducting assessments of the ears, nose, and throat must be able to identify the small differences between life-threatening conditions and benign ones. For instance, if a patient with a sore throat and a runny nose also has inflamed lymph nodes, the inflammation is probably due to the pathogen causing the sore throat rather than a case of throat cancer. With this knowledge and a sufficient patient health history, a nurse would not need to escalate the assessment to a biopsy or an MRI of the lymph nodes but would probably perform a simple strep test.
In this Case Study Assignment, you consider case studies of abnormal findings from patients in a clinical setting. You determine what history should be collected from the patients, what physical exams and diagnostic tests should be conducted, and formulate a differential diagnosis with several possible conditions.
To Prepare
With regard to the case study you were assigned:
The Assignment
Use the Episodic/Focused SOAP Template and create an episodic/focused note about the patient in the case study to which you were assigned using the episodic/focused note template provided in the Week 5 resources. Provide evidence from the literature to support diagnostic tests that would be appropriate for each case. List five different possible conditions for the patient’s differential diagnosis and justify why you selected each.
CASE STUDY 1: Focused Nose Exam A – M
Richard is a 50-year-old male with nasal congestion, sneezing, rhinorrhea, and postnasal drainage. Richard has struggled with an itchy nose, eyes, palate, and ears for 5 days. As you check his ears and throat for redness and inflammation, you notice him touch his fingers to the bridge of his nose to press and rub there. He says he has taken Mucinex OTC the past 2 nights to help him breathe while he sleeps. When you ask if the Mucinex has helped at all, he sneers slightly and gestures that the improvement is only minimal. Richard is alert and oriented. He has pale, boggy nasal mucosa with clear thin secretions and enlarged nasal turbinates, which obstruct airway flow, but his lungs are clear. His tonsils are not enlarged but his throat is mildly erythematous.
Give an example of a while loop, then provide the equivalent do-while loop and for loop. Then give a different example of a do-while loop, along with the equivalent while loop and for loop. Finally, give an example of a for loop, along with the equivalent while loop and do-while loop. Use your examples to illustrate the advantages and disadvantages of each looping structure, and describe those advantages and disadvantages.
Your Discussion should be at least 250 words in length
