Augmented Products

Unit 3 Discussion 1 – Augmented Products

This assessment addresses the following course objective(s):

  • Analyze data sources and uses in the local, national, and global marketplaces.


Answer the following question:

  • Describe an example of a core product where there are many different augmented products and the augmented products are considered very different by the consumer or user.

Please be sure to validate your opinions and ideas with citations and references in APA format.

Unit 3 Discussion 1 – Augmented Products

  • how does the existence of the augmented products or services affect the marketing decisions related to the core product?
  • How can augmented products or services related to a core offering affect the product lifecycle, and potentially extended?

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