Ford Motor Company Type of work: Research Paper

Using applicable theories and concepts from the book, perform an analysis of your selected company’s corporate
citizenship. The term paper should be single-spaced, approximately 1500-2000 words (excluding citations) and
should incorporate multiple sources, appropriately cited (APA style), and should reference appropriate concepts
from the text. Direct quotation of language from other sources should be held to no more than two short sentences
and must be in quotations. Analyze the company’s performance through a responsibility assessment/audit using
public sources. The scope of the paper should include:
▪ Brief introduction
▪ Analysis:
o What has been this organization’s track record regarding corporate social responsibility?
o Who are their most important stakeholders? How successfully have they managed the relationships
with those stakeholders?
o How successful has the company been in proactively managing public issues? Have they engaged their
stakeholders successfully?
o At what phase of Global Corporate Citizenship (see figure 3.5 on page 63) is this company? On what
do you base your assessment?
o Has this company undergone any scandals or public relations problems related to social responsibility?
If so, what do you believe are the reasons for these ethical lapses (review pages 101-103 in the text)?
o Does the company perform any type of formal social / environmental reporting, such as triple bottom
line reporting?
o What is the company’s stance on lobbying?
o What is their record on sustainable development and management of environmental issues?
o What is their policy on corporate governance? For instance, is their board made up primarily of
outside or inside directors? Are the roles of Chair and CEO separate or are they filled by the same
individual? Why are these issues important?
o What is your assessment of their customer relations (including consumer protection) as well as their
employee relationships?
o What is their record with respect to diversity?
▪ Summary and your overall assessment of this organization from a CSR perspective

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