Mobile Marketing

Question #7: Since the most unique feature of smartphones is that it reveals its users’ precise location by virtue of its built-in GPS, it allows marketing messages to be targeted to consumers on the basis of their location. Also, as people carry their mobile devices with them everywhere, smartphones make for an ideal marketing tool for marketers to contact consumers just about anytime and anyplace.

What steps would you take if you are asked by your company to start a mobile campaign? (hint: chapter section “7.3 Mobile Marketing”)

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