Promotional Strategies

For this assignment, you are the Director of Marketing for Allied Sanitation Company that wants to produce, market, and distribute their new, innovative sanitation product globally.  You are charged with creating successful promotional strategies to get the word about this product out to the international marketplace.  Explain what a promotional strategy is and the types of strategies.  Differentiate between the push and pull promotional strategies. Explain the factors that determine whether the “push” or the “pull” strategy is appropriate in a specific marketing environment.

This assignment should be a minimum of 500 words. Always follow APA guidelines, provide a cover page, table of contents, and a reference page. One source you must cite for this assignment is your textbook (Wild, J. J., & K.L. Wild (2015). International Business: The Challenges of Globalization. (8th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 978-0-13-386793-0). Cite any other sources you are using.