SWOT ANALYSIS

INSTRUCTIONS/NOTES

• Provide an extensive SWOT Analysis (minimum of 3-4 points for each)
• See Sheridan SWOT Analysis template for more details
• Strengths and Weaknesses are INTERNAL
  • The company has a significant level of control over the items listed in the table
• Opportunities and Threats are EXTERNAL
  • The company does not have any control over the items listed in the table; they affect the whole industry
  • They should not be specific to the company
  • They should not be phrased as “The company can do X”; that is an action item related to the O/T
  • Opportunities are positive trends. Threats are negative trends
• PROVIDE SOURCES! Include all the information that you’ve viewed/used in this section as an APA citation AND in the Reference list.
  • You should research a minimum of 2-3 different sources
  • Citations should be included in each section
• The factors listed in the table are ideas on where you can find a company’s S/W or the industry O/T
  • Ensure that when you research these, you look for evidence (facts) to support your claim
• Where you can find this information: https://sheridancollege.libguides.com/professionalselling
  Company Website, Industry rankings, Business Source Complete, Canadian Reference Centre, Euromonitor, LexisNexis
• The information in the table below are examples of a SWOT. Remember to keep the trends related to the buyer’s company and industry (the ones listed below are very general to give you an idea of what is expected)